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WhatsApp for Business: Pricing, Features, Benefits

WhatsApp for Business

WhatsApp, a social messaging and voice service that is most popular for its cross-platform compatibility and picture or video sharing, has been around since 2009. WhatsApp Business Platform was launched in 2016 to offer a way for small businesses to communicate with customers.

Why do we need to use WhatsApp Business?

The benefits of having a WhatsApp Business account are that it is the most popular messaging app globally and offers many features for businesses. It is also free to use and has a simple interface.

The best way to utilize WhatsApp for business is by creating a customer service team. This will help you answer real-time questions, leading to customer satisfaction.

There are many other benefits of using WhatsApp Business as your messaging app, including saving messages, setting up groups with different levels of access, and sending multimedia content like videos.

What are WhatsApp Business Features

WhatsApp Business is a new feature that lets you communicate with customers and leads on WhatsApp. It allows you to send messages, images, videos, GIFs and more. You can use WhatsApp Business to promote your products and services, provide customer support, or keep in touch with prospects.

WhatsApp Business Features

AI-Powered WhatsApp Business

There are two ways you can use WhatsApp for your business:

1) You can create a WhatsApp number and send messages to your contacts and customers about your products, services or promotions.

2) You can buy a WhatsApp Business Number from an AI-powered number provider like Twilio and get access to automated customer support, analytics, and more features that help you grow your business.

WhatsApp Business Pricing

How the new pricing model of WhatsApp Business works?

WhatsApp Business is a newly launched product from the popular messaging app WhatsApp. It is a separate app that offers business owners a way to communicate with their customers and send them messages. It has a new pricing model, which includes monthly subscription fees and other charges.

The new pricing model of WhatsApp Business is different from any other company in the market. The company charges its users based on the number of messages sent or received, not on the number of contacts or groups they have on their account.

Set up costs

Setting up a WhatsApp business is free. You can use WhatsApp to communicate with your customers and provide them with product information. The only cost you need to worry about is the cost of the mobile data bundle. The more you use it, the more it will cost you.

Monthly Costs

Each WhatsApp Business Solution Provider may charge a different monthly fee for using the WhatsApp Business API (BSP). It is therefore recommended to conduct some research before beginning a subscription. Like Messagebird, many service providers don’t even mention their costs. As a result, you will need to get in touch with them to obtain a quote. It can get costly to use other services. For instance, subscriptions at Userlike (€87) and Zendesk (€45)

Costs per conversation

Each month, the first 1000 conversations (both user- and business-initiated) are provided at no cost. Users of the WhatsApp Business API are charged per conversation. Either the client or the company can start a dialogue. Each category has a different cost. The conversation cost is applied to all texts sent within 24 hours. You don’t pay anything until you respond to a user-initiated message; you only pay when you do.

WhatsApp Business Conversation

Costs per monthly contacts

The cost of the WhatsApp Business API for some providers, like CM.com, is determined by the number of monthly active WhatsApp connections you have. This can get expensive very quickly if there are a lot of contacts, such as with a medium- or large-sized e-commerce company.

New WhatsApp Business costs

Each nation has a different cost for a WhatsApp Business discussion or session. The phone number’s country code determines the costs (shown here in US dollars).

  • In the UK, a user-initiated discussion now costs $0.0388.
  • In the UK, the price for a business-initiated chat is $0.0647.
  • In India, a user-initiated communication presently costs $0.0040.
  • In India, the price for a business-related talk is present $ 0.0066.
  • Currently, a user-initiated communication costs $0.0088 in the US and Canada.
  • The price for a business-initiated chat in the US is $0.0147.

Factors that affect the WhatsApp Business API pricing

The price of the WhatsApp business depends on several factors.

1. Number of users

The first is the number of users that you want to target. If you want to target a small group of people, you can buy the WhatsApp business for as low as $250. But if you want to target a larger group of people, the price will be significantly higher. The WhatsApp Business API pricing depends on how many messages are sent daily. It also depends on the number of registered users in your account and your chosen plan.

2. Marketing Budget

Another factor determining the price is your marketing budget because it will help you promote your app and increase its popularity in no time.

3. Country/region

The cost for each chat a business or user starts varies depending on where your company is based. The basic cost for a business to start a chat with all users is $0.02 per message sent.

4. Customer care window

In the WhatsApp-created conversation-based architecture, there is a window for customer service. The Customer Care Window is the time you have to respond to a customer’s message within 24 hours of receiving it. After this Customer Care Window has passed, businesses will then need to restart the business-initiated interaction using a Template Message.


To conclude, the WhatsApp Business is worth the investment. The cost of the WhatsApp Business is relatively low and has a high return on investment. In addition, it can be used to reach more customers and prospects while also providing an opportunity to generate revenue.

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How much does WhatsApp charge small businesses?

The price of a new WhatsApp Business depends on the factors such as the size of your company, the number of users you want to add, and the duration for which you want to subscribe.

If you are a small company with less than 100 employees, you can get a new WhatsApp Business for $4.99 per user for 12 months. If you are a medium-sized company with more than 100 employees, it will cost $8.99 per user for 12 months. And if you are a large company with more than 1000 employees, it will cost $11.99 per user for 12 months.

Is a WhatsApp Business number free?

No, the WhatsApp Business number is not free. It costs $1 to set up and then $0.99 per month.

How can I get WhatsApp Business for free?

There are many ways to get WhatsApp Business for free. Some of the most popular methods are:

  • Use your company’s phone number to register for a WhatsApp Business account
  • Get a free trial from an online service provider
  • Get a free trial from an app store