The Ultimate WhatsApp Sales Funnel Guide
WhatsApp is a messaging app with over 1.2 billion users. It is used for communication between friends and family, as well as for business purposes. One way to use the WhatsApp Business app is through the sales funnel.
A sales funnel is a logical sequence of steps that starts with a person or company interested in a specific brand or service, which ultimately leads to a purchase. In the case of WhatsApp, the sales funnel begins with someone seeing an ad or being contacted by a customer service representative.
From this article, you will learn the stages of a sales funnel and the ways to build it!
The 3 Stages of the Sales Funnel
Awareness is the first stage in the sales funnel. It is how customers get to know about your company and what you do. They are the ones that decide whether or not they want to buy from you or not.
The more customers that you have, the easier it will be for them to make a decision, especially if they do not know much about your product. This is why businesses need to have a good awareness program in place – one that gets their potential clients up to speed with what they offer and why they should buy from them.
Awareness programs can take different forms, but they all have one thing in common: getting your potential buyers up to speed with what you do and why they should buy from you instead of another company.
A decision is a critical step in the sales funnel. It is usually made when a customer needs to make a buying decision. A decision can be made by the buyer or by the salesperson.
The way to make a good decision is to understand what the customer wants and needs, what their current situation is, and then decide whether they will buy or not. The more information you have on your customer, the better it will be for you to decide if they are going to buy something from you or not.
Action can be defined as any action that leads to a conversion. It can be a single action or an ongoing process, such as keeping an appointment with your customer, making a follow-up call, or doing some follow-up work after the sale.
Action is not just about getting someone to buy something from you but also about getting them to keep coming back for more products and services once they have purchased your product or service.
Fast Ways to Build a WhatsApp Sales Funnel
1. Analyze the Behavior of Your Audience
Behaviour is one of the ways to build a successful WhatsApp sales funnel. It can determine why people might use your app and create messaging and advertising that will appeal to them. Understanding how your audience behaves can help you design more effective marketing campaigns and sales processes.
One way to assess behaviour is by using surveys. This can help you learn what features people are most interested in, what type of messages work best for them, and where they might need more support. Additionally, customer feedback surveys can improve products or services based on customer feedback.
Another way to measure behaviour is through user data. This includes information like the number of messages sent, the time spent on the app, and even where users are located at any given moment.
2. Getting Your Audience’s Attention
Getting people’s attention is one of the essential steps in building a sales funnel. It is crucial to make sure that your audience is engaged with your company and that they will be able to follow you through the sales funnel.
The best way to get attention is to make your company or product enjoyable. However, this sounds like a simple trick that anyone can do, but it’s not the case. You need to understand why people are interested in you and what they want from you.
3. A Landing Page Should Be Built
A landing page should be built as one of the ways to build a WhatsApp sales funnel. It is the first thing that potential customer sees when they first visit your website, and it should be designed to make them feel drawn in, comfortable and ready to buy.
It should be built in such a way that it would make it easy for potential customers to get started with your service or product. It should have all the necessary information about what it is, why it is essential and how it can be used.
4. Create a Drip Email Campaign
A drip Email Campaign is one of the most effective ways to build a sales funnel for your clients. With drip email campaigns, you can easily target and convert your existing customers who already have WhatsApp accounts.
A drip email campaign can promote your website or app by sending emails to your customers. The emails are regularly sent, so the customer gets familiar with your site or app over time.
5. Stay In Touch
The biggest challenge for marketers is staying in touch with their customers. They want to give them a good reason why they should buy their product or service.
Stay In Touch is one of the best ways to build and maintain a sales funnel. It involves using the WhatsApp messenger app to generate leads, nurture them with relevant offers and keep them engaged with your company’s products.
WhatsApp Sales Funnel is a tool that helps sales professionals to create and manage their sales pipeline more efficiently.
- It offers automatic lead management, email marketing, and contact tracking.
- It provides insights into how customers interact with the product and helps sales representatives to identify opportunities to close deals.
- The Company must be aware of all opportunities and risks, able to make quick decisions, and needs to take action every second.
How does WhatsApp market itself?
In WhatsApp marketing, brands are promoted through WhatsApp, a type of messenger marketing. In addition to reaching a broad audience, building solid relationships with customers, and increasing sales, brands can use this channel to promote their products. Your business can convert more leads into customers and provide 24/7 customer service with SendPulse chatbots.
Does WhatsApp automation cost anything?
You can create a WhatsApp bot without coding by applying for WhatsApp API through a business solution provider. Despite being a free option on the Play Store and App Store, WhatsApp Business App only offers basic automation capabilities.
What is the importance of WhatsApp marketing?
Providing faster customer service is possible with WhatsApp Business API. Businesses can directly contact customers on their phones when customers opt-in. Even though 56% of customers prefer messaging to calling, this is essential information.